With 280 characters used by over 300 million active users, Twitter is the cool kid on the social media scene.

Everybody wants to be on the #trend train to discuss developing issues. Of course, all social media platforms have a specific goal and purpose. And they all have an audience that utilizes their platform regularly to see what’s happening. However, Twitter seems to stand out from the competition.

From “In Case You Missed it” to “For You” in the search tab, Twitter’s algorithm is unavoidable. This is because it’s always working to show you tweets it thinks you want to see. But these may not be part of your Twitter marketing strategies.

So, as a small business, it’s important that you optimize your tweets. Optimizing gives your tweets a better chance of getting picked up by the algorithm and seen by your ideal customers.

In this highly digital age, every small business needs Twitter marketing tips and strategies to stay ahead of their competition. And Twitter seems to understand the current landscape. It doubled its character limit to 280 in 2018. These are just enough characters to properly optimize your tweets without overstating the content.

As we all should know, storytelling is an innate part of the human experience. And it doesn’t take a wordsmith to work with such character limits. As a small business savvy marketer, you can steadily grow your audience if you adhere to certain practices.

Small Business Twitter Marketing Tips – Schedule Your Tweets

Twitter is the platform of choice when people are looking to gain insights on what’s happening around the world. There’s a plethora of subjects to discover through trending topics, retweets, and memes.

Each tweet has a lifespan of about 18 minutes. Sadly, after 24 hours, it’s old news. And because things move so quickly on Twitter, your tweet is probably also buried under your followers’ timelines. Given these metrics, there’s a good chance your tweet missed your target audience. As such, you must create a plan to post multiple times in a single day. This isn’t as time-consuming as it sounds, because now you can schedule tweets right from Twitter’s web app.

Being able to schedule tweets from the app is great because you can connect with your audience even when you’re away. With more than 500 million tweets sent per day, there’s a lot happening on Twitter with passing moment. Therefore, to establish your presence and seek out prospects, you’ll need to tailor your tweets to angle towards your business. The important thing to do here is to infuse your creativity to tweeps to check out what you’re offering.

Understandably, you may stumble before you find a solid footing. And that’s ok as it just means that you’re figuring out your Twitter marketing strategies. But don’t use it as an excuse to abandon the project altogether.

Read on for more great small business Twitter marketing tips to empower your brand.

Branding is Everything

On social media, you have to look and act the part. And Twitter is no different. If you’re looking to grow your brand, you want your Twitter handle to be simple, but memorable.

There are situations where long handles are beneficial. However, it’s safer to adopt a laconic approach that focuses the attention on the content you post. Besides, a shorter handle makes it easy for your followers to tag your handle in their tweets. Once your handle is set, it’s best to use it as your common name across social platforms. This way your followers won’t get confused by similar accounts on the web.

A good profile image can enhance your profile’s appeal. With the increasing number of online transactions, it’s best to share a profile image that complements your small business. Alternatively, you can create a custom logo of your brand and stick to it. Depending on your industry, logos can serve as the perfect advert of what the business represents.

Small Business Twitter Marketing Strategy – The Bio

Another small business Twitter strategy is optimize your bio in as few characters as possible. Your tweets are what get people to click on and view your profile. Once they get there, they want to know about you as quickly as possible. Although this isn’t always easy to obtain, you can aid prospects by sharing handy information in the bio section.

A bio is akin to a landing page’s “about us” section that reveals what your business is about. With conciseness, you can capture your essence beautifully and every word will sound like the lead up to a crescendo.

To connect with your audience, tailor your connect to appeal to your ideal customer. And don’t forget to use hashtags to boost your post visibility during searches. In essence, your bio serves as the perfect headline space to quickly showcase your brand.

Embrace Media

Give a little, get a little.

Refer a friend, or your whole crew to earn a $50 Visa® Prepaid Card. Learn more: https://t.co/GczYF10fzA pic.twitter.com/rXJOqwQ9fb

— Shutterstock (@Shutterstock) September 30, 2020

People love interacting with visuals. Memes and GIFs have recently received lots of attention because they’re identifiable by various demographics. Given the fact that they tend to increase user interaction, you could develop your own branded content. But make sure you strike a balance between playfulness and informing the masses about your business.

On Twitter, GIFs are offered as pre-packaged attachments. As you compose your tweet, you can search for particular actions and explore the library of ready-made GIFs.

Similar to the aforementioned media, Twitter videos can enhance your tweets and make them appear more impressive.

There’s great convenience with Twitter videos too since you can choose videos from your gallery or record from your device. This flexibility gives you the power to share what you’ve planned without any restrictions.

Wrapping It Up

Twitter is where the action is happening. With a comprehensive strategy, you increase your chances of driving new business. In fact, it doesn’t matter if you have a traditional brick and mortar or using e-commerce. On Twitter, what matters is how engaging you are with your target audience and potential customers.

Although we’ve only highlighted four small business Twitter marketing strategies, they are important and should get your journey started.

Gregory Meyer

Gregory Meyer
DIGITAL MARKETING DIRECTOR

Gregory is the Analyst & Digital Marketing Director at Envisager Studio. His data collection is an important part of each client’s unique website design and social media strategy. In his spare time, he writes about web design analytics, social media, visual marketing, and social influence.